1. The Brief

Starting as the first in-house designer at A2Dominion brought an important first challenge. The marketing department wanted to prove that we could compete with external agencies that had previously undertaken A2Dominions design work, and our first project was to pitch new brand guidelines for the newly created A2Dominion New Homes brand, against the agencies A2Dominion had previously used.

2. The Solution

A2Dominion wanted a high quality look and feel for the brand, but also something that could be reproduced across the different A2Dominon sites. We produced a classy brand image which followed a A2Dominion New Homes family theme, but also allowed flexibility for individual development schemes.

3. The Result

After a nervy wait after pitching, we were delighted when we were told we had won the pitch and our brand look and feel would be rolled out across all A2Dominion New Homes assets.


Web banner


Animated Web banners


Project Details

Client: A2Dominion New Homes.

Date: April 10, 2017

Design: Sketchpad, Illustrator
Build: Illustrator, Photoshop, InDesign

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