1. The Brief
To create a campaign to promote safer driving for BP Fuel Tanker drivers and BP Logistics staff over the Winter months.
2. The Solution
With countless BP health and safety posters dotted around their offices, I felt this campaign needed something different to stand out. As it was coming up to the Christmas period I thought we could use an Advent Calendar format, and the safety messages could be split beneath the windows so you had time to think about each message. To ensure that the calendar and messages were retained, dotted throughout the month you had links to a microsite where you could enter a simple safety competition to win a prize.
3. The Result
BP were very happy with the take up on the competitions with most of the calendars recipients enter the competitions to receive the prizes.
Competition entry page
Date: February 5, 2017