1. The Brief

To produce a campaign to promote the product that was a little different to the traditional route of printed posters, adverts and leaflets.

2. The Solution

With the increasing popularity of social media we decided to create a campaign that would use these channels and reach Milbemax’s target audience of 20-40 year old woman who are major purchasers of pet healthcare products. We designed a campaign look and feel that would appeal to this audience and created a competition where you could photo your ‘Pet Magic Moments’ and upload them to Instagram and Twitter to enter a monthly competition.

3. The Result

The campaign was a great success with lots of competition entries each month and Elanco reported a lot of interest generated for the product.

The ideas


Instagram & Twitter feeds


Hand drawn elements (spello’s removed later!!)



Web ads

Project Details

Client: Novartis

Date: January 28, 2018

Design: Sketchbook, Illustrator, Indesign, Photoshop

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