Velosport Identity


The Brief

To produce a logo, brand identity, printed materials and instore graphics for a new cycle store in Putney.

The Solution

An ideal project for me, mixing my love of design & cycling!

I wanted to produce a logo that would work well as signage on the high street and that also worked well on cycle clothing as Velosport also had ambitions of lunching it’s own amateur cycle team. It also had to be easily identifiable to differentiate itself from the growing amount of high end cycles stores in the London area. The identity and logo were then boldly used in-store for graphics, signage and also for print adverts and posters.

Branding | Concept | Logo Design