Due to a new HR process being rolled out at Cathay Pacific and a culture of non-communication with managers and staff, Cathay wanted a campaign that encouraged 2-way communication between staff and their managers during HR reviews.
After producing some fun ideas involving Youtube lift dancing, Instagram paper folding and instructional HTML emails, Cathay went for a more traditional set of posters that were a little different to what they normally produced.
Reports back were positive and that staff were more communicative about the appraisal system prior and during their meetings.
