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Cathay Pacific Internal Comms

Due to a new HR process being rolled out at Cathay Pacific and a culture of non-communication with managers and staff, Cathay wanted a campaign that encouraged 2-way communication between staff and their managers during HR reviews. After producing some fun ideas involving Youtube lift dancing, Instagram paper folding and instructional HTML emails, Cathay went for a more traditional set of posters that were a little different to what they normally produced. Reports back were positive and that staff were more communicative about the appraisal system prior and during their meetings.
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Categories
ConceptIllustrationMultimediaPrint
Tags
uncategorized
Client
Cathay Pacific
Release Date
2018
Launch Project

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