To produce a campaign to promote the product that was a little different to the traditional route of printed posters, adverts and leaflets.
With the increasing popularity of social media we decided to create a campaign that would use these channels and reach Milbemax's target audience of 20-40 year old woman who are major purchasers of pet healthcare products. We designed a campaign look and feel that would appeal to this audience and created a competition where you could photo your 'Pet Magic Moments' and upload them to Instagram and Twitter to enter a monthly competition.
The campaign was a great success with lots of competition entries each month and Elanco reported a lot of interest generated for the product.
